Shaparak (Butterfly)
A redesign project for Shima Shoes focused on creating a fresh and appealing concept for younger generations. The design builds upon the company's existing sole and last, combining established functionality with a modern visual identity.
Base Model
The original shoe last was designed for an older target group, primarily people between 40 and 50. In contrast, the concept redesign was aimed at a younger audience and therefore required significant changes to the overall design language, including the lines, pattern details, and color palette
Due to the delicacy and liveliness of butterflies, they were used as the source of inspiration for this concept, aiming to convey both soft lines and vibrant colors that express a sense of elegance and vitality.
Inspired by butterfly wings
